Stridy is a Singapore-based non-profit promoting environmental sustainability through clean-ups and its Stridy App, which tracks litter collection and global impact. Founded by Marcel Smits and led by Yasser Amin, it unites communities, businesses, and schools to foster collective action for a cleaner world.

Stridy needed to embody the dynamic energy of outdoor activity while also conveying a sense of calm and restoration through its positive impact on the environment. This required careful consideration in visual design, messaging, and brand tone to appeal to a diverse audience seeking a holistic approach to well-being.

THE CHALLENGE

Stridy needed to embody the dynamic energy of outdoor activity while also conveying a sense of calm and restoration through its positive impact on the environment. This required careful consideration in visual design, messaging, and brand tone to appeal to a diverse audience seeking a holistic approach to well-being.

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Summary

Stridy teamed up with us to refresh its brand and digital experience, blending the spirit of outdoor action with a message of calm, collective impact. We crafted a flexible visual identity and interface that inspires community, celebrates positivity, and supports global waste awareness.

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Result

The new brand and UI empowered Stridy to grow as a global movement. Clearer messaging and improved usability increased engagement, expanded reach, and reinforced its mission — turning everyday actions into meaningful change.