Passport Legacy, a company specializing in citizenship and residency solutions, is expanding its digital footprint, and this is a form of collaboration that focuses on web development and branding. The project involves creating a dynamic online platform that aligns with the company’s mission and vision. It brings together web development expertise and strategic branding to ensure Passport Legacy’s online presence is visually engaging and representative of their global services.

Objective

Passport Legacy’s digital identity is built on a foundation of trust, sophistication, and global prestige. To reflect its position as a premier citizenship and residency advisory, we developed a refined visual system that communicates exclusivity and confidence. Every detail—from the custom wordmark to the elegant Raleway typography—was carefully considered to echo the brand’s bespoke, high-value services. The design language features clean layouts, precise spacing, and a minimal color palette, all reinforcing a sense of authority, clarity, and world-class professionalism.

Logo : Wordmark & Clear Space

Logos alone don’t make a brand, but they are the visual cornerstones. Passport Legacy’s logo is constructed as custom wordmark accompanied by a brandmark depicting a shield, with a swan in the middle.To maintain the design integrity, never flip the alignment, adjust the spacing, or alter the proportions of the brandmark in relation to the wordmark. On colorful and/or busy backgrounds such as photography use in black or white.

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Typography : System

To preserve consistency throughout Passpor Legacy’s brand, the following font sizes are recommended for the outlined hierarchy. It is good practice to use no more than four different sizes when designing a document, to keep the design structured and clear.

• Body copy should use a 2 point increment scale. The headings’ scale is based on 6 point increments.
• Raleway can be used in its various weights for headings. Depending on the color of the background, the typeface used should be increased in weight and size.